In 2009, the Horror Writers Association awarded to Bloodletting Press its Specialty Press Award for their "outstanding design and production techniques" in publishing the "modern masters of the horror field". Bloodletting Press is also one of a few small presses that risks putting out new genre authors whose titles having been successful within this context go on to wider mass market publishers, such as Rage, Succulent Prey and The Rutting Season. Another project is the Jonathan Crowley Library which collects and keeps in print the genre work of James A. In recent years they have added the Steve Gerlach library, a project to publish his complete works which have been previously only available in his native Australia. The main focus, however, of the press is the Novella Series, Novelette Series, and Chapbook Series. Several of the Lettered Editions have been signed in blood and housed in metal traycases, in one example designed as a trailer complete with working interior lights. They were originally located in Modesto, California, but have since relocated to Welches, Oregon. Bloodletting Press was launched in 2002 by Larry Roberts to publish works in the horror genre specifically for the collector's market, producing low print run limited editions intended for collectors and unique heirloom Lettered Editions for the high-end collectors.
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